The science of psychology is growing and evolving with each passing day. One of the primary reasons for the field’s consistent growth is the multitude of cleverly designed experiments that help us to better understand human thinking and behavior. Even people who are not very knowledgeable about psychology may have heard about groundbreaking studies such as Zimbardo’s Stanford prison experiment, Asch’s conformity experiments, or the Milgram experiments on obedience. While it is impossible to conduct a “perfect” study, there are steps you can take to ensure your psychology experiment produces results that are valid, reliable, and accurate. Continue reading →