Tag Archives: perception

6 Ways Food Stores Can Save Money and Promote Healthy Eating

food psychology grocery shopping

One of the primary channels through which grocery stores lose money is via product spoilage. Let’s be honest, without the addition of various chemical preservatives (and goodness knows what else) fresh fruits and vegetables simply do not last as long as their processed and prepackaged counterparts. And as more fresh food spoils, the choices that health conscious consumers have in their food selection become more restricted. Clearly then, both food stores and food shoppers will benefit greatly if more fresh healthy food is available for sale each month. How can this be done? Consider these 6 ways: Continue reading

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The Spinning Dancer Illusion

the silhouette illusion

This popular illusion created by Nobuyuki Kayahara in 2003, shows the spinning silhouette of a female dancer.  If the viewer’s perception is that the foot touching the floor is the left foot, then the dancer appears to be spinning in a clockwise direction. If the foot touching the floor is perceived to be the right foot, then the dancer seems to be spinning in a counterclockwise direction. Continue reading

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Monkey See, Monkey Read

In the video above Jonathan Grainger discusses an experiment in which he and his colleagues attempted to teach Guinea baboons to distinguish between real English words and strings of letters which are not English words. The baboons learned to recognize words from nonwords, exhibiting human-like orthographic processing. The results indicate that the baboons were focusing on the location of individual letters in the words in order to identify them. Interestingly, this is similar to the approach taken by human readers.

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The Ames Room Illusion

In an Ames room, world renowned psychologist Philip Zimbardo can grow and shrink right before your very eyes! How does he do it? It’s not magic, nor is it a result of computer animation. On the contrary, what you see is all a matter of perception. Watch the video above for a full explanation.

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