This infographic explores the psychology of shopping. Believe it or not, if you understand a few basic truths about the way in which people shop, you can reliably predict their choices before they even arrive at the decision-making process. Continue reading
With a huge pool of famous, influential and simply brilliant individuals to pick from, it is very difficult to select only four persons who have left indelible marks on the science of psychology. It is with this in mind that honorable mention must be given to such ithinkers as Pavlov, Bandura, Zimbardo, etc. who are all major contributors to the field. However this article will focus on the incredible foundation-laying work of Sigmund Freud, Carl Rogers, B.F. Skinner, and Carl Jung. Continue reading
Businesses crave customer loyalty as it brings consumers back to use their products or services again and again. Customer retention is a big deal across all industries with groups as divergent as J.D. Power & Associates, the U.S. Commerce Department and the Business Network International seeking to analyze it. Understanding the psychology of loyal customers can mean greater profits too, as less funds will be spent on advertising while more money can be diverted to the bottom line. Here are a few suggestions to incite this essential trait in your business clients. Continue reading
More colleges are offering psychology courses and full psychology degree programs online. While just a handful of universities offered such programs a few years ago, now it is rare to find a college that doesn’t offer online subject courses. Colleges have embraced the idea of distance learning and the ability to serve a greater number of students without investing time and faculty presence for a traditional class. If you are hesitant about taking an online class or doing your degree online, then kindly read on for a bit more info about this rapidly growing trend. Continue reading
Internet trolls actively try to tease or humiliate their online targets. Psychologists have been studying these interesting, but annoying and sometimes even deadly personalities for years now. Continue reading
Although traditional video game consoles like PlayStation and Xbox are being challenged by newcomers to the market – namely, affordable and fun “apps” for iPhones or Androids with plenty of amusing and comparable games to choose from – video games will not back down from their celebrated position as a beloved provider of entertainment.
This means that the controversial debate over the psychological effects of video games on children, whether beneficial or harmful, will continue. For parents, this means coming to terms with the fact that violent video games are here to stay, and then examining the psychological research on the link (if any) between these games and aggressive behavior. Continue reading
