According to Chris Marlow, marketing expert and a well-known copywriter, the headline is responsible for at least 50%, and as much as 75% of an ad’s success. Continue reading
The Psychology of Writing Headlines
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Charities For Adults With Learning Disabilities in England
For adults with learning disabilities, it can often be hard to cope with many of the everyday requirements and responsibilities that most people take for granted. Fortunately, there is a lot of help, support and advice out there to help those with disabilities make the most of their lives. Here are a few charitable organisations that aim to do just that. Continue reading
How to Cope With A Personal Injury In The Family
Many people believe that when a person is injured, whether it’s on the job, out at lunch, or in a car accident, the physical and emotional toll only affects that person. However, the family of the injured person can be just as emotionally affected, and sometimes even more so. Continue reading
The Psychology of Hazing – Infographic
It happens all the time, but it usually only hits the news when tragedy strikes. Hazing is the process of “initiating” new members to a social group by coercing them into violent and/or degrading situations. Continue reading
How to Motivate Middle School Students
Teaching middle school students is no easy feat. These kids at an age where they want their independence but they’re still too immature to be left alone entirely. They need a lot of guidance in order to succeed. Plus, since they’re dealing with the pressures of growing up and the hormones that come with it, they tend to get emotional and their moods are hard to manage. Therefore, it’s extremely important for teachers to learn the tricks that work for motivating these socially and biologically flustered young minds. Continue reading
How the Human Brain Works – Infographic
Debates about the connection between the mind and the body date all the way back to ancient times. Today, we might finally have plausible answers. Neurologists have been diligently working on mapping areas of the brain where specific emotions occur, and how these target areas interact with other parts of the brain. As it turns out, the mind-body connection seems to be very strong indeed. Continue reading