In a fascinating talk, Simon Sinek discusses the fundamental differences between “leaders” and “those who lead.” He proposes his theory of the golden circle and asserts that “those who lead” are able to build a fiercely loyal following because they focus, not on what they do, but why they do it. He references great leaders, innovators and corporations such as Martin Luther King, the Wright Brothers and Apple, who influenced the world simply because they were able to attract and inspire people who shared their beliefs.
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