Gambling has become one of the most popular pastimes for people today. Whether it’s betting on your favourite football team, playing the slot machine at a local casino, or pulling the trigger in a risky round of Russian roulette, gambling never seems to lose its appeal. It’s easy to understand why people decide to take up gambling – who wouldn’t want to earn a few extra dollars without having to break a sweat? We could even explain why a person who has already hit the jackpot decides to play again; he’s likely riding on a high and obviously has a few extra bucks to spare. But how do we explain the behaviour of those persons who continue to gamble despite consistent losses? Continue reading →