When it comes to marketing, few things are as critical as the color selection used. Solid and effective color choices can lead to stronger brand messaging, greater consumer engagement and motivate your customers to take action. The detrimental effects of poor color choices, however, can have significant negative impacts on your brand. Color choice can mean the difference between retaining prospective clients or turning them away searching for viable alternatives with the most aesthetically pleasing brand imagery that is more conducive to their sensibilities and confidence. Continue reading →