Does supermarket design influence what we purchase? Watch as Peter Rowsthorne talks with Dr Paul Harrison from Deakin University, about some of the psychological strategies that food marketers employ. We learn that factors such as light, layout, music and placement all play key roles in our shopping experience.
More often than not in professional football, we hear managers talking up their team’s chances prior to the start of the season, demonstrating a hundred per cent belief in its ability to succeed and fulfill the expectations of their supporters. Continue reading
Psychologists and comic book experts come together to peer into the mind of one of the greatest and most iconic superheros of all time…Batman. They examine the ways in which Bruce Wayne manages his paralyzing fear of bats as well as the negative impact of personal tragedy on young Wayne’s psyche (eg. security issues, trust issues and overwhelming guilt). Most importantly, they discuss the power of personal choice and trauma’s unlikely role as a powerful, positive force in inducing personal growth.
In the video above, Elizabeth Gilbert muses on society’s general beliefs that (1) creativity and suffering are inherently linked, and (2) artistry ultimately leads to anguish. She claims that the immense responsibility and pressure of “being a genius” has been “killing off artists for the last 500 years.” Gilbert goes on to suggest that the antiquated Greek and Roman approach of externalizing the creative process, that is, seeing an extremely creative person as “having a genius” as opposed to “being a genius” would dramatically reduce the “inherent emotional risks of creativity.”
