Category Archives: Videos

Videos about Psychology

Effective Psychological Strategies Used in Advertising

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Advertising is intrinsically linked to the science of psychology. In this short video Dr. Robert Cialdini discusses various psychological techniques employed by advertisers in order to influence consumer thinking and boost product sales. Among the strategies discussed are the principles of reciprocation, scarcity, authority, commitment, liking and consensus.

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Monkey See, Monkey Read

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In the video above Jonathan Grainger discusses an experiment in which he and his colleagues attempted to teach Guinea baboons to distinguish between real English words and strings of letters which are not English words. The baboons learned to recognize words from nonwords, exhibiting human-like orthographic processing. The results indicate that the baboons were focusing on the location of individual letters in the words in order to identify them. Interestingly, this is similar to the approach taken by human readers.

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Split Brain Behavioral Experiments

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Meet Joe. After suffering from years of epilepsy, Joe underwent brain surgery to have his corpus callosum severed. The corpus callosum, also referred to as the colossal commissure, is a thick band of 200-250 million nerve fibers at the longitudinal fissure that facilitates  interhemispheric communication in the brain. By having this band severed, Joe prevented the spread of epileptic seizure from one hemisphere to the other.

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Deferred Gratification – The Stanford Marshmallow Experiment

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http://www.youtube.com/watch?v=6EjJsPylEOY

What’s so fascinating about eating a marshmallow? Quite a lot as it turns out. In 1972, Stanford University’s Walter Mischel conducted one of psychology’s classic behavioral experiments on deferred gratification. Deferred gratification refers to an individual’s ability to wait in order to achieve a desired object or outcome. Continue reading →

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The Flashed Face Distortion Effect – Pretty Girls Turn Ugly

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Like most fascinating phenomena, the flashed face distortion effect was discovered completely by accident. Honors student Sean Murphy had eye-aligned pictures of faces in the University of Queensland psychology lab and was playing around with them when he first noticed the grotesque faces staring back at him. When he looked at the faces individually however, they appeared normal and some were even attractive. Continue reading →

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